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Increase sales and build customer loyalty with SF Marketing Cloud

_How do we address customer needs using Salesforce Marketing Cloud?_

SETUP

SETUP

We coordinate and support the implementation process of Salesforce Marketing Cloud through detailed business analysis and the creation of the appropriate application architecture, enabling optimal utilization of technology.

STRATEGY

STRATEGY

We create a comprehensive omnichannel communication strategy based on individual customer needs and preferences. Our actions consider user location and aim to build their engagement with the brand.

MARKETING AUTOMATION

MARKETING AUTOMATION

Thanks to Salesforce Marketing Cloud, we develop advanced automation paths based on available data to maximize business goals and counteract churn.

AI RECOMMENDATIONS

AI RECOMMENDATIONS

We utilize trends, tendencies, and AI recommendations from the Einstein module to providecustomers with personalized experiences, always staying one step ahead of the user.

SERVICE

SERVICE

We coordinate and support the technology implementation process. We precede it with a thorough business analysis and the creation of an architecture that enables optimal utilization of applications.

ANALYTICS

ANALYTICS

We create customized dashboards, segments, and metrics for analyzing the effectiveness of activities, as well as recommendations for further development.

Salesforce

_CERTIFIED SALESFORCE
PARTNER
_

They.pl group with 5BONSAI as its member, is a certified Salesforce partner. It means that we understand perfectly, how to use Salesforce Marketing Cloud to effectively reach your customers and make better use of their data.

Our experts excel at combining knowledge and skills in all functions of this innovative tool with a strategic and - marketing approach to CRM activities.

Take advantage of our experience and commitment to maximize the effectiveness of your marketing campaigns. Marketing Cloud Salesforce is the key to your business success!

0+

designed automations

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CRM specialists

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Salesforce certificates

0

EU markets

_Meet the clients for whom we work
on the Marketing Cloud platform_

Glenlivet
Beefeater
Ostoya
Wyborowa
Gerber
Bobo Frut
Sinlac
Nan
Yogolino
Ballantines
Jameson
Absolut
Chivas Regal

_What is the
Salesforce Marketing Cloud technology?_

The Salesforce Marketing Cloud (SFMC) platform is an independently functioning part of the Salesforce ecosystem, with which you can increase your customers' marketing experience. Although the system is geared towards marketing automation activities, it is not a standard tool. It is distinguished by a multitude of functionalities, the selection and scope of which is determined by business need.

Audience Builder

Allows subscribers to be
segmented in various ways.

Einstein

Uses artificial intelligence tools to better understand data and personalize experiences.

Journey Builder

Allows the creation of complex customer paths (marketing funnels).

E-mail Studio

Allows you to run and create email marketing campaigns.

Content Builder

A tool for creating and managing content, such as graphics, content, e-mail.

Mobile Studio

Allows you to send SMS campaigns and mobile push notification.

Analytics Builder

Provides analysis of engagement and effectiveness of marketing campaigns.

Web Studio

Creation of landing pages.

Salesforce

_Why choose Salesforce Marketing Cloud?_

Salesforce Marketing Cloud is a comprehensive marketing platform that enables campaign management, automation of actions, and analysis of data related to customer interactions with the brand. Our team of experts and developers with Salesforce certifications will customize the system to meet your specific requirements. We aim to fully utilize the technological potential in achieving the set goals.

Customer-centricity

Build a 360-degree view

With the Field Footprint Salesforce solution (multiscreening) and integration with external data sources (e.g., Facebook, Google Ads, Tableau, Power BI), you can create a comprehensive 360-degree view of your customer.

Data integration

React to the user's current behavior

Utilize advanced AI technology to efficiently achieve goals at every stage of the purchase funnel. With the Einstein module, you can quickly respond to individual customer needs at any given moment and predict market trends.

Real-time behavioural analytics

Segment customers

The advanced data analysis module allows you to create segments beyond behavioral. With the ability to feed the system with external data, including CRM data, you have many opportunities to segment your customer base and improve the personalization of messages.

Marketing Automation 360

Automate

With Salesforce Marketing Cloud, you can design and plan automation paths, both basic and more advanced. This will allow you to reach each user according to their preferences, at the optimal time, and through the most effective communication channel.

Live reporting

Plan as well as build content

With Content Builder functionality and intuitive „drag & drop”, you can quickly and easily plan and create relevant content, including landing pages, without much developer intervention. In addition, you can include requirements for mobile devices.

Optimisation of the Customer Experience

Take advantage of reports

By using forecasts and reports, both to support your sales and post-sale customer service processes, you will achieve a higher level of communication with customers, which will directly translate into achieving better results in your organization.

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_Get inspired by solutions
Salesforce for our customers_

Pernod ricard

Communications for 13 brands

CRM / MARKETING AUTOMATION / E-MAIL / ANALYTICS

PROJECT SCOPE

Our task includes designing and managing CRM & Marketing Automation communications for 13 brands in the Pernod Ricard group. These brands operate in an industry with strong constraints and high churn rates.

Results

100+

designed
and implemented automation paths

40K+

personalized email messages per month

27%

users recovered with our anti-churn solutions

Pernod ricard

Nestle

Digital
CRM 360

CRM / MARKETING AUTOMATION / ANALYTICS

PROJECT SCOPE

We work on a comprehensive CRM communication strategy for 7 Nestlé brands, including integration and support of Salesforce Marketing Cloud technology.

Results

1MLN+

personalized email
messages per month

90+

designed and implemented
automation paths

Nestle

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