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Increase sales and build customer loyalty with SF Marketing Cloud
_How do we address customer needs using Salesforce Marketing Cloud?_
SETUP
We coordinate and support the implementation process of Salesforce Marketing Cloud through detailed business analysis and the creation of the appropriate application architecture, enabling optimal utilization of technology.
STRATEGY
We create a comprehensive omnichannel communication strategy based on individual customer needs and preferences. Our actions consider user location and aim to build their engagement with the brand.
MARKETING AUTOMATION
Thanks to Salesforce Marketing Cloud, we develop advanced automation paths based on available data to maximize business goals and counteract churn.
AI RECOMMENDATIONS
We utilize trends, tendencies, and AI recommendations from the Einstein module to providecustomers with personalized experiences, always staying one step ahead of the user.
SERVICE
We coordinate and support the technology implementation process. We precede it with a thorough business analysis and the creation of an architecture that enables optimal utilization of applications.
ANALYTICS
We create customized dashboards, segments, and metrics for analyzing the effectiveness of activities, as well as recommendations for further development.
_CERTIFIED SALESFORCE
PARTNER_
They Digital Group with 5BONSAI as its member, is a certified Salesforce partner. It means that we understand perfectly, how to use Salesforce Marketing Cloud to effectively reach your customers and make better use of their data.
Our experts excel at combining knowledge and skills in all functions of this innovative tool with a strategic and - marketing approach to CRM activities.
Take advantage of our experience and commitment to maximize the effectiveness of your marketing campaigns. Marketing Cloud Salesforce is the key to your business success!
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designed automations
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CRM specialists
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Salesforce certificates
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EU markets
_Meet the clients for whom we work
on the Marketing Cloud platform_
_What is the
Salesforce Marketing Cloud technology?_
The Salesforce Marketing Cloud (SFMC) platform is an independently functioning part of the Salesforce ecosystem, with which you can increase your customers' marketing experience. Although the system is geared towards marketing automation activities, it is not a standard tool. It is distinguished by a multitude of functionalities, the selection and scope of which is determined by business need.
Audience Builder
Allows subscribers to be
segmented in various ways.
Einstein
Uses artificial intelligence tools to better understand data and personalize experiences.
Journey Builder
Allows the creation of complex customer paths (marketing funnels).
E-mail Studio
Allows you to run and create email marketing campaigns.
Content Builder
A tool for creating and managing content, such as graphics, content, e-mail.
Mobile Studio
Allows you to send SMS campaigns and mobile push notification.
Analytics Builder
Provides analysis of engagement and effectiveness of marketing campaigns.
Web Studio
Creation of landing pages.
_Why choose Salesforce Marketing Cloud?_
Salesforce Marketing Cloud is a comprehensive marketing platform that enables campaign management, automation of actions, and analysis of data related to customer interactions with the brand. Our team of experts and developers with Salesforce certifications will customize the system to meet your specific requirements. We aim to fully utilize the technological potential in achieving the set goals.
Build a 360-degree view
With the Field Footprint Salesforce solution (multiscreening) and integration with external data sources (e.g., Facebook, Google Ads, Tableau, Power BI), you can create a comprehensive 360-degree view of your customer.
React to the user's current behavior
Utilize advanced AI technology to efficiently achieve goals at every stage of the purchase funnel. With the Einstein module, you can quickly respond to individual customer needs at any given moment and predict market trends.
Segment customers
The advanced data analysis module allows you to create segments beyond behavioral. With the ability to feed the system with external data, including CRM data, you have many opportunities to segment your customer base and improve the personalization of messages.
Automate
With Salesforce Marketing Cloud, you can design and plan automation paths, both basic and more advanced. This will allow you to reach each user according to their preferences, at the optimal time, and through the most effective communication channel.
Plan as well as build content
With Content Builder functionality and intuitive „drag & drop”, you can quickly and easily plan and create relevant content, including landing pages, without much developer intervention. In addition, you can include requirements for mobile devices.
Take advantage of reports
By using forecasts and reports, both to support your sales and post-sale customer service processes, you will achieve a higher level of communication with customers, which will directly translate into achieving better results in your organization.
_Get inspired by solutions
Salesforce for our customers_
Pernod ricard
Communications for 13 brands
CRM / MARKETING AUTOMATION / E-MAIL / ANALYTICS
PROJECT SCOPE
Our task includes designing and managing CRM & Marketing Automation communications for 13 brands in the Pernod Ricard group. These brands operate in an industry with strong constraints and high churn rates.
Results
100+
designed
and implemented automation paths
40K+
personalized email messages per month
27%
users recovered with our anti-churn solutions
Nestle
Digital
CRM 360
CRM / MARKETING AUTOMATION / ANALYTICS
PROJECT SCOPE
We work on a comprehensive CRM communication strategy for 7 Nestlé brands, including integration and support of Salesforce Marketing Cloud technology.
Results
1MLN+
personalized email
messages per month
90+
designed and implemented
automation paths
